142  According to a WSJ article Tango was considered as possible name for a

Date: Fri, 10 Aug 2001 17:29:30 -0400
From: James Murphy <cmurf@WORLDNET.ATT.NET>
Subject: According to a WSJ article Tango was considered as possible name for a
new fragrance

The Wall Street Journal (August 9,2001) had a front page article describing
the steps that were involved in developing a new fragrance that is soon to
appear from Liz Claiborne called Mambo.

According to the article, "Liz Claiborne's first task, which it tackled well
before commissioning the scent itself, was coming up with a name. The
marketing vice-president Art Spiro is quoted as saying "We kicked around a
few, including Salsa and Tango, but the company quickly settled on Mambo.
You don't have to explain what it means in Duluth, Minnesota."

??? No, I don't have any idea what he meant by that either.

The full article is available on The Wall Street Journal's web site but you
have to be a subscriber to access it and since I am not I have no URL
address to pass along.